No name in the watch world approaches the stature of Rolex. Literally a synonym for quality and a household name that transcends the watch industry, Rolex is both an impeccable manufacture of segment-leading products and an article of international pop culture. Owned and operated by a non-profit foundation, Rolex has no need to chase fads or follow trends. Rolex watches are defined by enduring design, relentless refinement, and rejection of planned obsolescence. The company's legendary models include the Datejust, Submariner, Day-Date, GMT-Master II, Explorer, and Cosmograph Daytona.